We are Scientists, or We are Communicators?

Right, stick with me on this, because it’s a bit left field.

While I was at the gym the other day the song Textbook by We are Scientists came on, and perhaps it’s a sad reflection of how often I think about my job…but I couldn’t help but think some of the lyrics were relevant to us comms people? Still not with me…ok…let’s hope I can explain this. I’ll post the full lyrics below and then pull a few out and explain them

Falling over backwards for you
Falling over everybody else
I put myself in that position
Every time I have the chance

I know it’s not my business, to be
Digging up these things I shouldn’t know
Twenty years of bad decisions
Haven’t taught me much at all

Separate events you’re making
Everyone pretend it’s not your fault
And all of this offence you’re taking
Doesn’t really bother me at all

Twist my arm ’cause that’s the way you think you’re gonna work this whole thing out
You know you own my body but don’t think that you control my mouth

(having every question answered
Isn’t gonna help at all?) [x3]
(having every question answered
Doesn’t help)

When you’re not supposed to know
You’re not supposed to know
You’re not supposed to know
Anything

Another textbook situation
Everything I think I know I’ve read
What’s the point of medication?
All it makes me wish; that I were dead

It’s pretty clear that you are me
It’s written here on every single page
I’m smitten but not stupid
I can read it all over your face

(having every question answered
Isn’t gonna help at all?) [x3]
(having every question answered
Doesn’t help)

When you’re not supposed to know
You’re not supposed to know
You’re not supposed to know
Anything

You’re not supposed to know
Anything

First up:

I put myself in that position
Every time I have the chance

As a communicator shouldn’t we always put ourselves in the position of the employees we’re communicating to?

Still not with me? Ok…next one:

I know it’s not my business, to be
Digging up these things I shouldn’t know
Twenty years of bad decisions
Haven’t taught me much at all

As communicators shouldn’t we always think about what’s been done previously and measure whether it’s worked or not? People might not want us to show them that a particular campaign didn’t work because of their choices but we have to be able to back up why we might not agree with someone. It might not be 20 years of bad decisions…but every bad decision should teach you a lesson!

Getting on my wavelength? Let’s keep going!

Twist my arm ’cause that’s the way you think you’re gonna work this whole thing out

How often does someone try to persuade you a particular channel will work even when you know it won’t. How often then does their manager get in touch or they go to your manager to make their point?

You know you own my body but don’t think that you control my mouth

This is a great example for how just because someone works for your company, it doesn’t mean they’ll support you in all decisions. You have to prove to people why they should be loyal and be enthusiastic towards comms!

having every question answered
Isn’t gonna help at all?…

When you’re not supposed to know
Anything

I think there’s two ways to read this…either telling everyone everything when they don’t need it is only going to cause confusion. Or you have to be open and transparent…let people know everything and let them make the decision to agree or disagree.

Another textbook situation
Everything I think I know I’ve read

There are plenty of people who do ‘comms by numbers’ is that possible? Is there a textbook way of doing comms or does every channel require its own unique approach?

At this point I’m starting to think I might need to get myself checked out for autism or something like that? Am I thinking too deeply about this, or is there something there?

Are there any other songs which could be interpreted to be about comms, or am I just spending too much time in the office and need a holiday?

I’d love to know what people think…

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About Steven Murgatroyd

Northern Social Media and Comms enthusiast.
This entry was posted in Internal Communications. Bookmark the permalink.

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