Introducing a Social Media Policy

One of my less surprising roles as Internal Comms and Social Media manager at KCOM is to manage how the company uses Social Media.

Before I started, a policy had already been created by the HR team (which you can see below) I really liked the policy, it’s short and snappy which should mean people won’t get bored when they read it. Policies can tend to be a bit ‘dry’ and with a subject like Social Media I’m always in favour of keeping it simple.

One of the areas I’m debating is just how to launch the policy to give it the most impact possible. Most policies have a pretty standard release procedure with an email being sent out with the new policy attached.

However, as this is Social Media I thought it would be nice to do something a bit different maybe use a video etc. The more I’ve thought about this, the more I’ve been unable to decide whether this is a good thing or not. Should we just launch the policy like we would any other and do a bigger focus on Social Media as a whole, or launch the policy in a different way to draw a larger amount of attention to it? I’d love to get your thoughts on this, and also any tips from other people who have launched Social Media policy.

1. Be transparent and honest. If you have a vested interest in something, you should say so. Identify yourself as a KCOM Group employee when discussing anything relating to work – but make it clear that you are speaking on behalf of yourself and not us.
2. Be responsible. What you write is ultimately your responsibility. Postings should adhere to usual KCOM Group policies and standards. Be mindful that what you write online will be public for a long time. If you make a mistake, correct it quickly.
3. Respect your audience. Don’t be afraid to be yourself but do so respectfully. Do not post content that could be offensive, sensitive or inflamatory. Don’t use inappropriate language, or post anything that would not be appropriate to say in the office.
4. Think before posting. Once the words are out there it’s not easy to take them back. If you are not sure, don’t post.
5. Consider confidentiality. Don’t provide or post any information that could be confidential or proprietary. Never discuss our company performance or any other sensitive information. Don’t reference our customers, partners or suppliers without permission. Respect copyright.
6. It’s (not just) personal. Generally, we feel that what you do in your own time is your affair. However, we do expect that you do not make inappropriate comments about the KCOM Group, our employees, customers or suppliers, or bring the company into disrepute on social networking sites.
7. Get permission. If you are setting up a social media site for company use, make sure the content is consistent with our brand and language. The Corporate Communications team can help with this. Don’t use company logos without permission.
8. Don’t forget your day job. You should make sure that social media activities do not interfere with your job or commitments to KCOM Group.

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About Steven Murgatroyd

Northern Social Media and Comms enthusiast.
This entry was posted in Social Media. Bookmark the permalink.

2 Responses to Introducing a Social Media Policy

  1. Claudio says:

    Have a look to this excellent video for staff of the Department of Justice (Victoria, Australia): http://www.youtube.com/watch?v=8iQLkt5CG8I
    @jihan65

  2. I’ve seen that video before, it’s a good one.

    If I go down the video route I would certainly use that as an example.

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