One of the first things I was asked to do when starting at my current company was to present at an internal IT conference. I was asked to speak about Social Media and how it can be used in the workplace.
It got me thinking about how Social Media Managers are viewed within companies by other colleagues. Personally, whether I had Social Media in my job title or not I’m someone who has a healthy interest in SM and is willing to research it. The important thing, is that I enjoy what I do and as such I’m willing to spend time looking into it and wanting to further my knowledge. This would still be relevant if my job title was just Internal Communications Manager
However, are people with Social Media in their title taken seriously? Or are we just seen as time wasters who have the lucky job of “sitting on Facebook all day”?
I know from experience that a lot of my friends used to (some might still!) think that’s all I did, and it was difficult to change that thinking. However, as Social Media has grown within their workplaces and they see the benefits it’s interesting to see that they now ask my advice on how to utilise it.
Giving time at internal conferences for Social Media Managers to speak and explain their aims is the perfect way to raise their profile within the business and let people understand how they can collaborate with them.
I would add my presentation here, but it was mostly business specific content and i’m sure I would get my hand severely slapped if i posted it here. Just take my word for it, that it was amazing :D!